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Digital Marketing

6 Weeks Course in Online Media and Marketing

6 ugers uddannelse i digital markedsføring

Would you like to strengthen your skills in Digital Marketing? Is it your dream to work with digital marketing, Google ads, Search Engine Optimization (SEO), websites, e-mail marketing or sociale media?

On this 6 weeks course in Digital Marketing you will get hands-on experience working with digital tools that are commonly used in marketing departments and agencies. You will learn to work with several Google tools, Google Ads, Google Analytics, social media, e-mail marketing, wordpress, websites, SEO and much more.
After completing this course you will be able to work within the field of Digital Marketing. No prior knowledge of digital marketing is required to complete this course.

Course start

Copenhagen: Contact us for dates
Aarhus: Contact us for dates

We will plan a course on high request.
Please let us know if you are interested.

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Let us help!
Call us on: +45 61 66 75 68

Get ready for new challenges in 6 weeks

Any questions? Call us +45 61 66 75 68

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Benefits from the course

Get qualified in analyzing, planing and maintaining digital marketing tasks professionally.

Theoretical and practical knowledge that helps to grow businesses.

Getting familiar with tools that businesses use professionally in their marketing execution.

You get to work with Google Ads, Google Analytics, Search Engine Optimization (SEO), Social Media, e-mail marketing etc.

What does all this mean?

Become a marketing expert and get the knoweledge within digital marketing that all businesses are seeking.

What are the price?

19.800 kr. (incl. taxameter) at Aarhus Business Academy
25.392 kr. (incl. taxameter) at Copenhagen Business Academy

The 10 point ECTS course is an approved for 6 weeks education for job-searchers

If you are job-searching there is a good chance that your A-kasse or Jobcentret will cover the fees of this course. The country-wide “positivliste”: Educational code 37607
The regional “positivliste”: Educational code 37607 (Hovedstaden, Sjælland, Fyn, Vestjylland, Østjylland og Nordjylland)

The education is part of the “businessgroup” called: Sales, purchase and marketing.

What are others saying about the course?

Bo Kursust

Bo
Attended Digital Marketing

“At Kursusfabrikken you will learn to use all the relevant digital tools when working with digital marketing – and you can use them straight away.”

five stars review
privat person

Carina
Attended Digital Marketing

“I got my dream job while I was attending the course. But I am positive about the fact that having attended the course gave me an advantage at the job interview. For sure not the last time I will use Kursusfabrikken and their expertice.”

five stars review
Brian Kursist

Brian
Attended Digital Marketing

“Anders H. Kristensen and Kursusfabrikken gets my warmest recommendations. I attended the 6 weeks intensive course in Digital Marketing and there were never a doll moment!”

five stars review

Course structure

Introduction to online marketing and the course

In this first module we will introduce to you the education, the modules, the teacher and our learning portal, Kursusfabrikken Plus. Furthermore, we will take a closer look at the world of digital marketing, online media and consumer behaviour in 2019. We will introduce the strategic framework when working with digital marketing and how to create a digital marketing strategy.

WordPress, CMS & SEO

In this module you will learn about CMS systems and get practical experience working with the popular CMS system called WordPress. You will learn how to create your own website, building landingpages and work with modules, templates and Plugins. We also show you how to do onsite SEO for your WordPress website.

Search Engine Optimization and Linkbuilding

SEO is learning how to optimize your website to get a higher ranking on Google or other search engines. You will learn how work with SEO in a strategic way and learn all the basic optimization opportunities. Furthermore, we will introduce you to hands-on tools to track your ranking. An important part of SEO is linkbuilding. That is why we will also cover this aspect of your SEO very intensely.

Google Ads & Digital advertisement

Google Ads is what you use when paying for advertisement through Google. You will get to know the program and how to build a campaign and how to optimize it. You will get experience in working with SEO and mobile advertisement and other relevant features in Google Ads.

Content marketing & SoMe

You will learn how to work with content marketing and how to prepare a social media strategy. We will dive into Facebook, LinkedIn, Twitter, Instagram and Youtube and learn all the relevant features they have to offer.

Social media Advertising

This module will guide you on how to make good and relevant advertisements on LinkedIn, Facebook and Instagram. You will learn to work with generating traffic-ads, retargeting, lead-ads etc. You will also get hands-on experince with the various programs.

E-mail Marketing & Mailchimp

When working with E-mail marketing the primary task is to maintain customer interests and get loyale customers. In this module we will introduce you to MailChimp which is a program for creating e-mail and newsletters. We will teach you how to write relevant newsletters and to target your key audience within your customer database.

Google Analytics

In this module we will teach you how to use Google Analytics to research website traffic. This will help you creating and optimizing your own website, based on data from your visitors. You will get hands-on experience working with the program through our test-accounts. 

Conversion optimization, usability and user tests

Conversion optimization and user tests are unfortunately something most businesses forget to focus on. It is important that you know how to optimize your website so it will perform and convert visitors to customers.

Digital strategy, group assignment and law

We will focus on creating a digital strategy for your business through a group project. We will also go through the relevant aspects of the law regarding online sales etc. You will be working on a project in groups that focuses on creating an online strategy for a business of your own choice.

Presentation, evaluation and exam preparations

This is the final module. We will use the day listening to group presentations, evaluating the course and preparing for the exam. We will also do a full recap of all the disciplins that we worked with during the last 6 weeks.

And much more..

In step with the constant development in digital marketing, we update and optimize the teaching continuously, so you are assured of the latest knowledge.

What is included?

We mean it when we say that the education is close to practice and that you will stand out with your new knowledge.

Free books

You will recieve the book "The art of Digital marketing" by Ian Dodson and other materials about online marketing

Your own website

You get 1 year of hosting when you create a website during our course.

Google Analytics

Learn about web analytics, with hand on experience in Google Analytics 4.

WordPress & SEO

You get your own website where you can work with landingpages for Google Ads campaigns and Search Engine Optimization.

Test accounts

You get access to Google Analytics for excisting websites/webshops and test accounts for Google Ads and Facebook.

Learn to create Google Ads

You will learn to create your own campaings and ads in Google Ads for different webshops.

Meet the teachers

Anders Hingeberg

Anders Hingeberg
Digital advicer and Google Ads specialist

Anders is the co-owner of Kursusfabrikken and co-writer of the book “Online markedsføring”. His many years experience in working with customers and online marketing projects will come to good use when teaching this course.

Hanne Hasseriis

Hanne Hasseriis
Online marketing consultant and SEM specialist

Hanne is an online marketing consultant and teacher at Kursusfabrikken. She has many years of experience working with e-commerce and online marketing – including Google Analytics, Google Ads, SEO, e-mail marketing and SoMe.

Bonus material

Acces to Digital Tools and KFplus.dk

Become an expert in SEO, Google Ads and Google Analytics. You will get test accounts to a long range of tools so you will be able to analyse, execute and maintain digital marketing tasks. You get access to Kursusfabrikken Plus, which is an online portal with test accounts, videos, exercises and guides.

Video lessons about e-commerce

As a bonus you will receive a wide range of video lessons about e-commerce. The videos give you a guidance to various webshop systems and at the same time you will get an understanding of how WordPress and WooCommerce work.

Google Analytics account

You will get access to a Google Analytics demo account, from where you will learn about Google Analytics data, reports and options. Google Analytics is used by leading online businesses worldwide, and you will learn how to use the tool as well.

Give me a call

Do you want to know more about our Digital Marketing education?

Practical information

Here you will find a wide rance of informations about the course. Click on the individual buttons to read more.
Did you not find what you were looking for? Feel free to contact us here: +45 61 66 76 28.

ABOUT THE EDUCATION
ADDRESS & PARKING
PRICE
COURSE STRUCTURE
EXAM & ECTS POINTS
ADMISSION REQUIREMENTS

About the education

The education in Digital Marketing is a collaboration between Kursusfabrikken, Business Academy Aarhus and Copenhagen Business Academy.

The price for the education is 19.800 kr. (incl. taxameter) on Business Academy Aarhus

At Copenhagen Business Academy the price is  25.392 kr. (incl. taxameter).

The education is both on the nationwide and regional positivliste:

  • The national positivliste:  Educationcode 37607
  • The regional positivliste: Educationcode 37607 (Hovedstaden, Østjylland, Nordjylland and Vestjylland)

The module Digital Marketing is an academy course consisting of 10 ECTS points from the Academy Education in International Commerce and Marketing. The education is offered on behalf of Copenhagen Business Academy (KEA) and Business Academy Aarhus (EAAA), under the "Lov om Åben Uddannelse".

The education finishes with an exam.

The education is SVU (statens voksen uddannelsesstøtte) justified – find all relevant information about SVU at www.svu.dk

Address

In Aarhus the location is:

Erhvervsakademi Aarhus
Ringvej Syd 104
8260 Viby J

Find your way to Erhvervsakademi Aarhus with Google Maps 

In Copenhagen the location is:

Københavns Erhvervsakademi
Frederikkevej 8
2900 Hellerup

Find your way to Københavns Erhvervsakademi with Google Maps 

Parking

You can park for free at Business Academy Aarhus and on Copenhagen Business Academy.

Price

The education has a price of 19.800 kr. (incl. taxameter) on Aarhus Business Academy.

The education has a price of 25.392 kr. (incl. taxameter) on Copenhagen Business Academy.

Our 6 weeks education is approved and if you are justified to take the education as a 6 weeks course you can get the course funded by the unemployment center or your Union.

Read more under the "Admission requirements".

Meeting time and course structure

The course is divided into 12 modules/days of teaching during the 6 weeks.

Starting time will be from 9-14 and between 2-3 teaching days.

The course focuses on pratical skills. The course is a mix between teacher presentations, assignments based on dialogue between participants and hands-on pratical assignments. We work with concrete case-assignments.

You will also get access to our online learning platform where you will find relevant assignments, videos, test-accounts, guides and much more.

Please contact us for a lesson plan.

Exam & ECTS points

The education ends with a final, oral exam combined with a pratical product and a disposition. An external teacher will be present at the exam.

The education credits you with 10 ECTS points.

Admission Requirements

Everyone is welcome to participate on the course.

If you are unemployed you will have the opportunity to get the education funded by your Union or the Jobcenter.

Jobcenter

If you apply through the Jobcenter you will have to inform to them that the education is on the "Regional positivliste". You are always welcome to apply for the education through our website and then we will send you an e-mail with relevant information about how to apply.

The application is completely non-committal.

A-kassen/Union

You can also apply to your Union or "A-kasse" because the education is also on the National positivliste. The Union has some requirements where you need to be at least one of the following:

No education
Educated worker
Short higher education + relevant work experience

Following is also a requirement:

If you are under 25 years old, you have to finish the course within 6 months of being unemployed.
If you are over 25 years old you have to finish the course within 9 months of being unemployed.

If you are not unemployed

You or your employer can aslo pay for the course yourselve.

Feel free to contacts us on +45 61 66 76 28 if you have any questions.

Locations for the course

Aarhus
Erhvervsakademi Aarhus
Ringvej Syd 104
8260 Viby J

Copenhagen
Københavns Erhvervsakademi
Frederikkevej 8
2900 Hellerup

Reserve a seat here!

It is not binding to sign-up for this course at Kursusfabrikken. You only reserve a seat.

100 % free to sign up

The sign-up is not binding.

We assist you in Jobcenter and A-kasse funding of the couse

We make sure that you get all the relevant forms and help you fill them out.

Ring, chat eller skriv

Call, chat or writes us

You can find us on chat, phone +45 61 66 76 28 or at e-mail info@kursusfabrikken.dk

Kursusfabrikken ApS